I used to work 12-hour days, 7 days a week, at a job I didn’t love for a boss who didn’t value me. Eventually, I hit rock bottom—burnt out, exhausted, and spent a year in bed with my cat, feeling like life had completely fallen apart.

But what felt like the worst chapter of my life turned out to be the best thing that ever happened to me. It pushed me into a journey of personal growth, where I learned self-acceptance, self-love, and the power of inner healing.

In that process, I found my purpose. I started my own business to do work that truly reflects who I am and what I value.

Now, I help other women find their true voice and build brands that align with who they are, helping them move closer to their dreams. It’s the most fulfilling work I’ve ever done.

Sometimes, losing yourself is part of finding yourself—and I’m here to help you embrace that journey too.



 

I’m Josefine: Recovering Perfectionist, Full-Time Design Obsessed

Today, I run my own business doing what I love. My greatest passion is helping other women achieve the same.

I’m Josefine: Recovering Perfectionist, Full-Time Design Obsessed

Today, I run my own business doing what I love. My greatest passion is helping other women achieve the same.